Online Exclusive: CEW Announces Best Beauty Products of the Year

Industry insiders name the winning products in 26 categories.

CEW president Carlotta Jacobson (5th from left) with the cast of celebrity presenters.

On May 20, at its annual luncheon at the Waldorf-Astoria in Manhattan, Cosmetic Executive Women (CEW) recognized the most innovative beauty products of the year at the 17th Annual CEW Beauty Awards, highlighted with celebrity presenters and hosted by Mario Cantone, comedian and star of Sex and the City 2.

The products ranged across 26 categories including cosmetics, hair care, skin care, sun care and more. There were close to 600 entries, with 139 finalists chosen, prior to the final selection. A full list of the winning products can be found below.

The CEW Beauty Awards is the only awards program in which the winners are determined exclusively by more than 4,000 beauty insiders and professionals working in the beauty industry. The CEW Beauty Awards signify the industry’s highest recognition for manufacturers and brands, as well as a trusted guide to the most innovative new products for consumers.

“When it comes to buying beauty products, women are looking for proven performance and value. The CEW Beauty Awards make it easy to get insight on the best products in order to be able to make an informed decision when choosing and purchasing a product,” says Carlotta Jacobson, CEW president.

In addition to recognizing product innovation, CEW announced the winner of the Indie Beauty Award for the brightest new start-up in the world of beauty. This year’s winner is Blow, the New York blow dry bar.

This year also marks the first CEW Eco Beauty Award. Sponsored by Givaudan, the new award is in response to the growing consumer demand for products that are good for you and good for the planet. The award recognizes products or product lines that have specifically moved toward the goal of sustainability. This year’s winner is Yves Rocher North America Inc Culture Bio.

The 26 product categories included: Bath & Body Mass, Bath & Body Prestige, Acne Treatment, Anti-Aging Mass, Anti-Aging Prestige, Cleaner & Scrub, Eye Treatment Mass, Eye Treatment Prestige, Moisturizer Mass, Moisturizer Prestige, Hair Care Product, Hair Coloring Product, Hair Styling Product, Eye Product Mass, Eye Product Prestige, Face Product Mass, Face Product Prestige, Lip Product Mass, Lip Product Prestige, Men’s Grooming, Men’s Scent, Women’s Scent Mass, Women’s Scent Prestige, Sun, Indie Beauty Award and Eco Beauty Award

Both mass products (available at the drug, grocery, chain and discount stores) and prestige products (available at department and specialty stores) were honored.

Winning product collage

CEW continues to help catalyze sales of the winning products by highlighting them through national retail partnerships with Beauty Bar, CVS/pharmacy, HauteLook and QVC. Throughout the year, the 2011 Beauty Award Winners will display the Winners’ seal and be showcased with custom promotions in store, online and on TV. The winning products will also be promoted on national television with the Today Show on May 24, 2011 and QVC slated for July 13, 2011. Additionally, for the first time, CEW has partnered with the social networking site, foursquare to bring the award-winning products right to consumers while they are in-store. Using this tool, consumers will have the option to “check in” from their mobile device to share their location with friends and also receive tips and recommendations about those products. The winning products will also remain posted on www.cew.org throughout 2011.

Categories are defined by NPD. Votes are tabulated by Ernst & Young.


The 2011 CEW Beauty Awards winners are:

BATH AND BODY
Bath & Body Mass
Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash Deep Penetrating Moisture

Bath & Body Prestige
Fresh Brown Sugar Hand Cream

FACIAL SKINCARE
Acne Treatment
Zeno Corporation Heat Treat Blemish Prevention Treatment

Anti-Aging Mass
AVEENO Ageless Vitality Elasticity Recharging System–Day SPF 30

Anti-Aging Prestige
Clinique Even Better Clinical Dark Spot Corrector

Cleaner & Scrub
Shiseido Cosmetics America White Lucent Brightening Cleansing Foam

Eye Treatment Mass
RoC Brilliance Eye Beautifier

Eye Treatment Prestige
Shiseido Cosmetics America Future Solution LX Eye and Lip Contour Regenerating Cream

Moisturizer Mass
Olay Regenerist Night Resurfacing Elixir

Moisturizer Prestige
Lancôme Génifique Repair Youth Activating Night Cream

HAIR
Hair Care Product
Bumble and bumble Mending Masque

Hair Coloring Product
Samy Fat Foam Hair Color

Hair Styling Product
Ojon Volumizing Brush-On Mousse

MAKEUP
Eye Product Mass
COVERGIRL Liquilineblast Eye Liner

Eye Product Prestige
Dior Beauty Diorshow Maximizer

Face Product Mass
mark Touch & Glow Shimmer Cream Cubes All Over Face Palette

Face Product Prestige
Clinique Redness Solutions Makeup SPF 15 with Probiotic Technology

Lip Product Mass
L’Oréal Paris Infallible Le Rouge

Lip Product Prestige
Fresh Sugar Plum Tinted Lip Treatment SPF 15

MEN’S GROOMING
Gillette Fusion ProSeries Thermal Scrub

SCENT
Men’s Scent
Chanel USA Bleu de Chanel

Women’s Scent Mass
Coty Beauty Beyoncé Heat

Women’s Scent Prestige
Gucci Fragrances Guilty

SUN
Shiseido Cosmetics America Ultimate Sun Protection Lotion SPF 60

INDIE BEAUTY AWARD
blow, the new york blow dry bar

ECO BEAUTY AWARD
Yves Rocher North America Inc Culture Bio

FIRST ANNUAL BEST SELLER AWARD
Mass Product
Maybelline Falsies by Volum’Express

Prestige Product
Clinique Even Better Clinical Dark Spot Corrector

More info: www.cew.org